You don’t need more willpower. You need a new way of seeing yourself.

Creator of The BEFREE Method & SHIFT Protocol

“You don’t need more willpower. You need a new way of seeing yourself. Whether you’re breaking free from burnout, emotional eating, or self-sabotage, it all begins with identity.”

We’re living in an identity crisis.

Not just culturally—but personally.

But inside? You're quietly asking..

“You don’t need more willpower. You need a new way of seeing yourself. Whether you’re breaking free from burnout, emotional eating, or self-sabotage, it all begins with identity.”

But deep down?

"Think positive."

"Reframe it."

"Believe in yourself."

You’ve heard it. Maybe you’ve tried it.
 But here’s the problem: Mindset work assumes a clean foundation.

It tries to build a new house without checking if the ground beneath it is solid.

If your nervous system is in survival…
If your identity is rooted in self-protection…
You can repeat mantras all day—
And still feel like you’re fighting yourself.

Mindset exercises aren’t going to work when your nervous system is stuck in fight or flight mode.

TALK THERAPY can be helpful.

Validating.

Eye-opening.

But awareness alone doesn’t equal freedom.

You can name the pattern.

You can trace it back to childhood.

You can understand why you do what you do.

And yet, you’ll never break the cycle.

Why?

Because while your world is burning down, you negotiate with the flames instead of grabbing a hose.

Insight without integration is just another loop.

And you deserve to get out of the loop.

Where science meets compassion: How I use hypnotic patterning, NLP, and HMR to break the mental and behavioral loops holding you back

Using evidence-based methods, we don’t just talk about the why…. We rewire your how.

You don’t need another mindset hack.
You need to feel different at the level where your patterns start—not where they end.

Here’s how we change the game:

This is where we go deeper than your surface thoughts—into the part of you that runs the show when you’re tired, triggered, or not paying attention. Think of it as clearing out the noise in the background, so you stop defaulting to old habits that no longer fit.

Your brain is brilliant—but it’s been trained to loop. NLP helps you interrupt those loops. We shift the internal language you’ve been living by, so the story in your head starts working for you—not against you.

You don’t have to relive the past to let go of it. With HMR, we locate and release the emotional weight your body’s been carrying—quietly, gently, and without having to explain every detail. What’s heavy lifts. What’s reactive settles. What’s next becomes clear.

Your nervous system stops living in fight or flight mode.

You no longer feel the need to cope with food, alcohol or other vices.

You’ll operate with a clear mind unlocking your productivity, creativity and confidence in your decisions

You’ll discover a renewed passion, both professionally and personally, with a new perspective and understanding.

You don't need to dig deeper- you need to step out of the hole. That’s where Identity Work begins.

Identity work unlocks the chains of belief, expectation and perspectives that are holding you back and lets you go further, faster and more holistically than traditional therapy and coaching ever could.

Here's how it works.

You’ve journaled, meditated, therapized, vision-boarded, and "reframed the thought." And yet… here you are. Still stuck. Why?

A positive mindset won't undo a negative self-image. Trying to rely on mindset exercises without attaining a positive self-image first is like building a home on a foundation of sand.

While talk therapy can help some people, most patients feel like the experience forces them to rehash the pains of their past while keeping them stuck in the present.

You've talked and talked, dug up your past, relived painful memories and yet nothing changed and you got left holding the shovel.

You don't need to dig deeper- you need to step out of the hole.

Identity work unlocks the chains of belief, expectation, and perspectives that are holding you back. Allowing you to go further, faster, and more holistically than traditional therapy and coaching ever could.

By uncovering the root patterns driving your behavior (not just the thoughts surrounding them), we build emotional safety in the body, not just stories in the brain.

This process rewires how you respond to stress, triggers, and self-doubt in real-time.

Identity work isn’t about “fixing” you—it’s about freeing you from the mental and emotional blockades holding you back from your goals.

We begin with awareness. You’ll learn to identify the hidden emotional patterns and protection strategies that have shaped your relationship with food, your body, and yourself.

Instead of trying to fix the behavior, we shift what’s underneath it—your nervous system responses, emotional triggers, and internal beliefs—so the behavior no longer has a job to do.

You’ll build new identity patterns, emotional capacity, and internal leadership. This isn’t about fixing yourself—it’s about becoming the version of you who no longer needs to cope to feel safe.

Because you don’t need another insight.

You need a shift in who you believe you are.

That’s the power of Identity Work.
And it’s why the work we do together… actually works.

Lenora Edwards is an emotional wellness expert and keynote speaker who helps ambitious individuals break free from the internal patterns that drain their energy, sabotage their success, and disconnect them from their true self.

As the creator of the BEFREE Method, Lenora offers a groundbreaking approach to transformation—not through diets, discipline, or hustle, but through powerful, identity-level change.

Whether speaking to packed audiences or working one-on-one, Lenora delivers more than mindset shifts—she facilitates real, lasting transformation. Her work rewires the hidden patterns behind emotional eating, burnout, confidence blocks, and self-sabotage.

Her clients include entrepreneurs, executives, and high achievers who are ready to stop spinning in cycles of “not enough” and finally claim the success, peace, and personal power they were made for—without burnout, doubt, or compromise.

Her guiding truth?

You are not broken. You’ve just outgrown the story you’ve been told.

“You will never out-perform your own level of self-worth. The way you see yourself shapes every aspect of your life—until you shift that perception."

For founders, creatives, and high-performers ready to break free from burnout cycles and finally feel grounded in their own life.

Success shouldn’t cost your health, your energy, or your sense of self. In this personalized coaching container, we untangle the hidden emotional patterns that sabotage your momentum—perfectionism, people-pleasing, imposter syndrome—and build a new internal foundation rooted in nervous system safety, sustainable confidence, and identity clarity. You’ll stop managing the chaos and start leading from wholeness.

Ditch the rules, guilt, and shame. Discover the emotional root of your food behaviors—and what to do instead. Emotional eating isn’t a discipline issue—it’s a protection pattern. Through the BEFREE Method™, you’ll learn how to:

Whether you’ve tried therapy, nutrition plans, or nothing at all, this work meets you at the root and helps you heal forward.

For speakers, leaders, and change makers who want to stop performing and start embodying their true power.

Charisma isn’t something you manufacture—it’s what radiates when your nervous system feels safe to be seen. In this work, we identify the unconscious fears and emotional blocks that cause you to shrink, compare, or over-perform, and we replace them with the embodied self-trust and authenticity that make your presence unforgettable. You’ll stop chasing confidence—and start becoming undeniable.

When success still feels empty, it’s time to come home to yourself.

You’ve built the life you were supposed to. Now it’s time to build the one you actually want. This space is for anyone at a turning point—ready to shed old roles, rewrite their story, and live with alignment, clarity, and peace. This isn’t about fixing who you are—it’s about remembering who you were before the world told you who to be.

Real reviews from some of our customers

T.T.

In just one session with Lenora, I was blown away with how she brought to my attention the life altering experiences I had been keeping from others for years . In a few short zoom sessions later, she was able to teach me how to handle the emotions and feelings that I get from time to time from those experiences instead of suppressing them even further. With Lenora’s help, I now have a focus and game plan on how to handle those feelings. I couldn’t be more grateful.

Karen

"Call it what you will: fortunate, divine intervention or lucky - but I met Lenora at the right place at the right time. All things aligned. Lenora shows up with a vibrant healing energy, ready to do whatever it takes, making sure that she is fully present, engaged, and ready to do whatever is necessary to help anyone she connects with. Working with Lenora has given me so many insights and inspirations for my own personal and professional growth. She is a special one, fully dedicated to elevating people."

F.F.

Lenora has a very warm personality and she is clearly focused on her clients, which makes it easy to talk to her and very enjoyable to work with her.

Danny

"I am so Thankful to have found Lenora at the right time to discuss something I've recently been keeping inside which has been impacting not only my sleep at night but all my daily activities. Even as a business owner, I couldn't start my days on time or even want to get out a bed without trying to solve some of or all of these issues and alleviate the stress off my shoulders and brain. Ever since I was introduced to Lenora I felt like I have known her for several years instead of just maybe a week or even a day. Lenora, without even knowing me or who I am, brought me insight on our first meeting which really made me think a lot more and even made it easier on me to come out and discuss my thoughts and feelings with her and the person I had issues with. Lenora is an amazing woman, teacher, coach and I will add a special friend with whom I couldn't live without. She brightens your day just by the way she smiles and radiates that positive attitude in everything she does. Thank you Lenora."

C.C.

“I have had the best experience with DTB Horizons. I was having a rough time finding patience with my two young children after putting in a full day of work and all the stresses that go with that. I was lacking in connecting with them, snapping at them over minor things, and not feeling “present” in our interactions. Lenora has helped me identify the roots of these issues and given me tools to use on a daily basis. The difference between the work that I’ve done with Lenora versus other work I’ve done in the past is that DTB Horizons has helped me keep how I’m reacting and interacting at home in the forefront. Even if I find myself losing patience, I have been able to recognize and pivot so that I’m continuing to be not only more patient but present as well. It has made a world of difference in my home and in my daily life and I couldn’t be more thankful.”

Liz

"It's not an overstatement to say that my sessions with Lenora have been life changing. Her voice, demeanor, integrity and skill all create safety in an invaluable way. Her incredible ability to integrate NLP, positive self talk, and HMR allow me to explore my own inner landscape in a way that few have been able to facilitate. I fully trust that Lenora will give the same attention, value and care she gives to me to all of her clients. Thank You Lenora for showing your gifts to make the people of our world- including me- more aware whole and peaceful."

Tom

"I was fortunate to have been able to work with Lenora on an issue I had been dealing with for quite a long time and was able to have a breakthrough that was very impactful for me. Lenora is very genuine, thorough and compassionate and well trained. I highly recommend her and trust you will be in very good hands if you decide to take advantage of the services she offers."

David

"I feel like what you have taught me has worked. I have actually used it several times to just help me relax and destress. One of the memories in the past that I feel held me back has just completely left my thoughts and has not returned. I have also been trying to keep my mind in a positive mode even when life is not going as well as planned. I appreciate your help and will most likely do another session in the near future."

Although these services provide valuable benefit and assistance to one’s well-being, personal care and progress, they are not a substitute for psychological services, or medical treatment and care. Please consult with your therapist and/or physician before proceeding with these services. I support the coordination of services for a client that is under the supervision of a therapist and/or physician.

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